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Marketing Specialist II

COMPANY:  Raven Industries
LOCATION: 

Sioux Falls, SD, US, 57104

STATUS:  Exempt
REQ ID:  24801

For 60 years, Raven has developed, marketed, and produced technical solutions to great challenges. Utilizing our strength in engineering, manufacturing, and technological innovation, Raven today is a leader in precision agriculture, high performance specialty films, and situational awareness markets. Our purpose to Solve Great Challenges is bold and authentic; it keeps us grounded in markets that have meaning, provide profitable growth, and align with our values.

Deeply committed to protecting Earth’s resources and preserving asset value, Raven Engineered Films produces high-quality flexible film and sheeting. From rugged, textured pond liners to highly-technical balloon film as thin as a sandwich bag, our lighter, stronger film and sheeting solutions are developed to solve demanding challenges. We are looking for dedicated team members to helps us on our pursuit of operational excellence and quality at all levels.


The Marketing Specialist II will perform marketing related tasks and projects to achieve overall marketing plans and divisional strategic objectives.

Essential Functions
• Research, negotiate, and coordinate media placement, advertising, promotional items, public relations, or events.
• Assist with the development, creation, and execution of marketing collateral.
• Coordinate internal division communications, such as announcements and newsletters.
• Communicate with internal teams and external groups such as advertising agencies and printers to achieve marketing objectives.
• Lead or contribute to marketing projects.
• Prepare and/or post divisional press releases.
• Assist with trade show graphics and related printing.
• May coordinate trade shows, demonstrations, or open houses. Provide schedule and logistics of booth and materials.
• May implement and update web content and/or social media efforts.
• Prepare various documents and reports as needed.
• Depending on division, will assist with compliance materials.
• Develop and lead marketing strategies for projects.
• Depending on division, conduct market or product research as needed.
• Analyze, monitor and manage CRM input data from sales and marketing team members to determine marketing campaign efficiency and return.
• Ensure creative materials undergo regular review and align with brand guidelines.
• Develop and communicate marketing plans, campaign results and project recommendations to leadership.

Qualifications
• Bachelor’s degree in marketing or related field.
• Minimum 5 years related experience, or equivalent combination of education and experience.
• Ability to conduct and analyze market research data.
• In depth knowledge of web marketing, social media, print processes and advertising.
• Experience in graphic design.
• Strong customer service skills.
• Strong prioritization skills.
• Proficiency with Google Analytics and web analysis tools.
• Ability to work well in a fast-paced, collaborative environment.
• Excellent analytical, communication and presentation skills.

 

 

EOE AA M/F/Vet/Disability


Nearest Major Market: Sioux Falls

Job Segment: Engineer, Advertising, Event Marketing, PR, Marketing, Engineering