Product Marketing Manager

COMPANY:  Raven Applied Technology Div

Sioux Falls, SD, US, 57104

STATUS:  Exempt
REQ ID:  34145


At Raven, we help farmers help the world. This purpose guides the work and passion of our team members, who operate at the intersection of agriculture, technology, and innovation. For over 65 years, we’ve dedicated ourselves to learning more so we can grow as individuals and as a team. Today, we are united by our mission to develop a better and more sustainable planet for each of us.



The Product Marketing Manager is responsible for the go-to-market strategy and creating market adoption for new product and service solutions.


  • Execute on product strategy by creating value propositions and go-to-market strategies that align sales and marketing initiatives.

  • Responsible for market research and advise on marketing plans for specific products, services, or business lines.

  • Lead development and deployment of a clear product strategy for revenue growth and margin expansion for the enterprise.

  • Ability to demonstrate and present product features to customers.

  • Review changes in the marketplace and recommend go-to-market strategy to management.

  • Analyze competitors’ strategies and positioning in the market to help inform strategic decisions.

  • Understand the customers – who they are, how they buy and their key buying criteria.

  • Collaborate with internal teams such as marketing, business owners, engineering, and sales to drive execution of strategy.

  • Exercise marketing expertise to assess the effectiveness of the marketing programs that support the products on an ongoing basis.

  • Plan the launches of new products and service solutions for existing products and manage the cross-functional implementation of the plan.

  • Lead speaking engagements and develop associated written works to communicate product value to customers.

  • Support our sales channels by helping them better understand the impact of new products.



  • Bachelor’s degree in business or marketing or related field.

  • Minimum 8 years related experience is required; or equivalent combination of education and experience.

  • Proficient in CRM tools such as Salesforce

  • Power User of networking tools such as LinkedIn, Twitter, Facebook and Instagram

  • Strong leadership and communication skills with ability to influence and facilitate decisions across multiple levels of the organization.

  • Strong decision-making, organizational, and analytical skills

  • Strong communication skills and comfortable speaking in large group formats

  • Demonstrated leadership abilities.


Not all benefits are created equal, but we’ve got you covered. Raven not only offers a wide range of benefits that encourage wellness and preventative care, but we also provide the right tools and programs to help you achieve it.  Our benefits package includes medical, dental, vision, company-paid life and disability insurance and 401k.  We offer workplace flexibility policies to promote work/life balance in addition to paid time off (PTO) benefit.  Team Members can also take advantage of additional benefit programs such as education assistance, our onsite fitness center or fitness center reimbursement, employee assistance program (EAP) and much more.


Raven is committed to providing equal employment opportunity to all qualified employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, citizenship, ancestry, marital status, protected veteran status, disability status or any other status protected by federal, state, or local law.



Nearest Major Market: Sioux Falls

Job Segment: Product Marketing, Marketing Manager, Market Research, Social Media, Marketing